Marketing news

Search Giants Collaborate on Metadata Project - 06 Jun 11

While Google competes with Microsoft and Yahoo in the search market, the three companies are cooperating to help web publishers make their content more comprehensible to search engines. Google on Thursday said that the three companies had launched an initiative called schema.org, to create and support common ways to represent web page metadata. The project will offer web publishers the tools to make their web content more easily understood by search engines and more effectively represented on search results pages.

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